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Exploring the Role of Early Adopters in the Commercialization of Innovation

In: Evolution of Innovation Management

Author

Listed:
  • Federico Frattini
  • Gabriele Colombo
  • Claudio Dell’Era

Abstract

Effectively commercializing innovation is a fundamental driver of superior performance (Calantone & Di Benedetto 1988; Cooper 1979). In particular, it is crucial in high-technology markets where the ability to effectively commercialize technological innovation is likely to influence the innovation’s success and the firm’s overall competitive advantage even more directly than it does in traditional markets. In this vein, Nevens et al. (1990) found a strong linkage between a firm’s competitiveness and its ability to commercialize new products and services, and showed that, in many high-tech markets, industry leadership plainly depends on higher commercialization skills.

Suggested Citation

  • Federico Frattini & Gabriele Colombo & Claudio Dell’Era, 2013. "Exploring the Role of Early Adopters in the Commercialization of Innovation," Palgrave Macmillan Books, in: Alexander Brem & Éric Viardot (ed.), Evolution of Innovation Management, chapter 8, pages 151-181, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29999-4_8
    DOI: 10.1057/9781137299994_8
    as

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