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The “Frugal” in Frugal Innovation

In: Evolution of Innovation Management

Author

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  • Preeta M. Banerjee

Abstract

Frugal innovation is a new paradigm for appropriate design in developing markets like India. As India becomes a rising source of global innovation, the practice of frugality in innovation has become an important development in the field of innovation and technology management for academics, practitioners, and policy makers. Govindarajan and Ramamurti (2011, p. 191) write: “poor, emerging markets no longer just borrow innovations from developed countries; from time to time they also contribute innovations to the rest of the world, including developed countries.” Frugal innovation captures the economic, physical, emotional, and experiential realities of domestic markets in emerging economies by creating affordable, basic innovations that every person can use (Kumar & Puranam 2011). Frugal innovation has been examined as the India Way (Cappelli et al. 2010) and India Inside (Kumar & Puranam 2011).

Suggested Citation

  • Preeta M. Banerjee, 2013. "The “Frugal” in Frugal Innovation," Palgrave Macmillan Books, in: Alexander Brem & Éric Viardot (ed.), Evolution of Innovation Management, chapter 13, pages 290-310, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29999-4_13
    DOI: 10.1057/9781137299994_13
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