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Innovation

In: Learning From World-Class Manufacturers

Author

Listed:
  • Marek Szwejczewski

    (Cranfield University)

  • Malcolm Jones

    (Productivity Europe)

Abstract

In many markets, the need to innovate is becoming more important. Much has been written about the need for companies to focus on developing and launching new products; many a CEO has been heard to say metaphorically “we must innovate or die”. We see lots of product innovation around us today; it is one of the key factors behind the success of many leading companies. While the importance of product development is not in doubt, a one-dimensional focus on products can detract a company from the profit and growth potential of the other types of innovation. This is not a book about innovation per se but it is important to recognise that manufacturing has an important role to play in this area. This chapter is concerned with the issue of innovation; it examines the various ways a manufacturer can innovate and especially the importance of process innovation.

Suggested Citation

  • Marek Szwejczewski & Malcolm Jones, 2013. "Innovation," Palgrave Macmillan Books, in: Learning From World-Class Manufacturers, chapter 0, pages 162-182, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-29230-8_9
    DOI: 10.1057/9781137292308_9
    as

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