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Strategy formulation and partner selection

In: Managing Joint Innovation

Author

Listed:
  • Francis Bidault

    (ESMT European School of Management and Technology)

Abstract

In the spring of 1997, Renault’s CEO, Louis Schweitzer, asked his Vice President of Corporate Strategy, Georges Douin, to work on an international development plan taking into account the new trends in the global car industry.1,2 A few of them were particularly relevant for Renault, the former state-owned French carmaker: worldwide on-going concentration and growth prospects in Asia. Some opportunities started to emerge: Japanese competitors were no longer as powerful as before, especially from a financial standpoint.

Suggested Citation

  • Francis Bidault, 2012. "Strategy formulation and partner selection," Palgrave Macmillan Books, in: Managing Joint Innovation, chapter 0, pages 129-158, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28411-2_6
    DOI: 10.1057/9781137284112_6
    as

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