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Monitoring relational quality

In: Managing Joint Innovation

Author

Listed:
  • Francis Bidault

    (ESMT European School of Management and Technology)

Abstract

On January 31, 2012, Jim March received confirmation that he had just been recruited by SXF, a leading European specialty pharmaceuticals company as their “alliance director”. In this position, he was expected to design and implement a range of policies to improve the effectiveness of SXF’s growing number of alliances. He would also have to position his company as the partner of choice for co-development partnerships with other large healthcare corporations, start-ups, and university laboratories so as to advance SXF’s pre-eminence in its market. The most important task, first and foremost, was to set up a team of alliance managers who would be responsible for a single partnership, develop a set of alliance management policies and processes, and ensure the identification and sharing of best practices across the portfolio of cooperative agreements.

Suggested Citation

  • Francis Bidault, 2012. "Monitoring relational quality," Palgrave Macmillan Books, in: Managing Joint Innovation, chapter 0, pages 230-252, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28411-2_10
    DOI: 10.1057/9781137284112_10
    as

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