IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-27635-3_3.html
   My bibliography  Save this book chapter

Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends

In: From Chinese Brand Culture to Global Brands

Author

Listed:
  • Wu Zhiyan

    (Shanghai Institute of Foreign Trade)

  • Janet Borgerson

    (Rochester Institute of Technology)

  • Jonathan Schroeder

    (Rochester Institute of Technology)

Abstract

Zhou Jielun, more famously known as Jay Chou, is the most popular Chinese music artist of the past decade. Credited with inventing a new pop genre, Zhongguo feng (中国风) music, Chou enjoys record sales, a massive fan base, and packed concerts. Despite rampant piracy in China, which typically causes a 90 to 95 percent decrease in the sales volume of the Chinese recording industry (Fung, 2008), each of his records has exceeded 2 million in sales (baidu.com, 2010). It is difficult to measure the exact number of Chou fans, but Chou has been named the most popular music idol among Chinese aged 9–14 across at least five urban centres (baidu. com, 2010). In 2006, he was the number one favourite star among people aged 8–25 across seven East Asian and Southeast Asian countries (baidu.com, 2010). He has also been noted as a top Asian celebrity endorser for sports marketing (Liao, Chen, and Hsu, 2009).

Suggested Citation

  • Wu Zhiyan & Janet Borgerson & Jonathan Schroeder, 2013. "Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends," Palgrave Macmillan Books, in: From Chinese Brand Culture to Global Brands, chapter 2, pages 57-77, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27635-3_3
    DOI: 10.1057/9781137276353_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-27635-3_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.