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Case Studies for Music as Identity

In: Hit Brands

Author

Listed:
  • Daniel M. Jackson
  • David Marcus

Abstract

ALLOW ME TO WAX LYRICAL about a plant that has become so globally and unbelievably important that it warrants a case study all to itself. I’m talking of course about coffee, a substance that a considerable percentage of the globe would consider themselves unable to function without. Every day, approximately 2.25 billion cups of coffee are consumed around the world1 and yet most of us would be seriously challenged to even identify a coffee tree residing in its natural habitat.

Suggested Citation

  • Daniel M. Jackson & David Marcus, 2013. "Case Studies for Music as Identity," Palgrave Macmillan Books, in: Hit Brands, chapter 4, pages 43-79, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-27148-8_4
    DOI: 10.1057/9781137271488_4
    as

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