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The Study

In: Strategic Transformation

Author

Listed:
  • Manuel Hensmans

    (ULB)

  • Gerry Johnson

    (Strategic Management Lancaster University Management School)

  • George Yip

    (Management China Europe International Business School)

Abstract

Everything told us that the past was more important in understanding the corporate present than is generally acknowledged. But did we have a story to tell beyond the purely anecdotal? To find out was a voyage of discovery in its own right. Were there companies that had managed to carry out real strategic transformation without the urgent pressure of financial crisis? If so, how had their history prepared them for such change? To answer those questions, we had to devise a research method that would allow us not only reliably to identify companies that had financially outperformed the pursuing pack over a long period of time – by a creative use of both primary and secondary sources, we also had to get behind the financial statistics to establish which companies had transformed themselves and develop a theory that would account for such apparently exceptional behavior.

Suggested Citation

  • Manuel Hensmans & Gerry Johnson & George Yip, 2013. "The Study," Palgrave Macmillan Books, in: Strategic Transformation, chapter 2, pages 25-50, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26846-4_2
    DOI: 10.1057/9781137268464_2
    as

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