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International Luxury: The Clash of Cultures

In: Luxury, Lies and Marketing

Author

Listed:
  • Marie-Claude Sicard

Abstract

A few years ago, while compiling a study commissioned by the J. Walter Thompson agency on the evolution of international luxury, I had occasion to study numerous luxury brands, both French and foreign. Before beginning the study, I was still in the grip of a very hexagonal vision of things: I was convinced, as many people still are, that there was no luxury but French luxury.

Suggested Citation

  • Marie-Claude Sicard, 2013. "International Luxury: The Clash of Cultures," Palgrave Macmillan Books, in: Luxury, Lies and Marketing, chapter 0, pages 36-63, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26469-5_2
    DOI: 10.1057/9781137264695_2
    as

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