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Managing Intellectual Property Assets

In: Understanding and Profiting from Intellectual Property

Author

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  • Deli Yang

    (Trinity University)

Abstract

This chapter focuses on managing intellectual property (MIP) assets, including the managerial efforts involved in generating IP products and services, and protecting and disseminating them through managing IP people and IP information. ‘IP products and services’ refers to the products and services with embedded IP rights. A product, such as a BMW car could involve many sorts of embedded IP, with its mechanical or electronic elements protected by patents, industrial designs and utility models; its BMW logo protected as a trademark; and its driver’s manual protected by copyright. ‘IP people’ refers to corporate employees who spend 50 per cent or more of their time on IP activities.

Suggested Citation

  • Deli Yang, 2013. "Managing Intellectual Property Assets," Palgrave Macmillan Books, in: Understanding and Profiting from Intellectual Property, edition 2, chapter 7, pages 137-161, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-09466-7_7
    DOI: 10.1057/9781137094667_7
    as

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