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Including the Global Context: Enlarging Our Horizons through Cultural Training

In: Business Administration Education

Author

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  • Taira Koybaeva

Abstract

Markets are becoming increasingly borderless. There is a more fluid exchange of financial instruments, labor, business products, and services. Global context in all business transactions requires understanding of differences in values, beliefs, and norms of the target markets. Culture could be defined as a unique combination of values, norms, and beliefs of any given group of people. Many failures in international projects and increasing level of complexity of global businesses call for developing cultural awareness. Cultural intelligence (CQ) is a key factor of a successful-global strategy and cultural training. CQ can be developed through various types of training all of which need to include the basic theory of cultural dimensions.

Suggested Citation

  • Taira Koybaeva, 2012. "Including the Global Context: Enlarging Our Horizons through Cultural Training," Palgrave Macmillan Books, in: Joan Marques & Satinder Dhiman & Svetlana Holt (ed.), Business Administration Education, chapter 9, pages 161-183, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-08710-2_9
    DOI: 10.1057/9781137087102_9
    as

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