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Connecting with the Future: Embracing the Millennials

In: Business Administration Education

Author

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  • Svetlana Holt

Abstract

Born between 1977 and 1998, the 75 million strong Millennial generation is entering the workforce at full speed. They were raised during the most child-centric time of the American history and therefore thrive on personal attention and believe in their unique abilities. They are team oriented; they assume technology and the Internet and multitask fast. Inspiring, leading, and motivating them, tapping into their hyperconnectivity and their creative potential to shape the future, is a challenge we have to embrace. This chapter explores the values and communication styles of Generation Y and discusses the opportunities lying within revealing and nurturing their leadership potential through multimedia and social entrepreneurship.

Suggested Citation

  • Svetlana Holt, 2012. "Connecting with the Future: Embracing the Millennials," Palgrave Macmillan Books, in: Joan Marques & Satinder Dhiman & Svetlana Holt (ed.), Business Administration Education, chapter 12, pages 217-231, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-08710-2_12
    DOI: 10.1057/9781137087102_12
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    Cited by:

    1. Desjardins, Christoph, 2021. "Don't be too SMART, but SAVE your goals: Proposal for a renewed goal-setting formula for Generation Y," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 9, pages 73-87.

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