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SPF 15: From the Inside

In: Intelligence in Action

Author

Listed:
  • G. Scott Erickson

    (Ithaca College)

  • Helen N. Rothberg

    (Marist College)

Abstract

We have talked a bit about large market share firms in SPF 15 industries. The toy industry does not show up on the lists covered in the last chapter (too few firms/observations in our database) but there are few competitive arenas with a more long-standing, powerful market presence than Mattel and Barbie. The firms that did represent this industry fell squarely into the SPF 15 quadrant, with substantive knowledge value and no recognizable CI activity (though we will talk about how this might be changing). So we feel comfortable using the long, detailed legal skirmish between Mattel and MGA Entertainment as an illustrative example of conditions in these types of industries.

Suggested Citation

  • G. Scott Erickson & Helen N. Rothberg, 2012. "SPF 15: From the Inside," Palgrave Macmillan Books, in: Intelligence in Action, chapter 9, pages 153-167, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03532-5_9
    DOI: 10.1057/9781137035325_9
    as

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