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SPF 45: From the Top

In: Intelligence in Action

Author

Listed:
  • G. Scott Erickson

    (Ithaca College)

  • Helen N. Rothberg

    (Marist College)

Abstract

In 2009, Zynga Game Network, Inc. filed a suit against Playdom (now owned by Disney). Zynga offers such well-known social games as Words with Friends, Farmville, and Mafia Wars (Arrington 2009, 2010). The suit, which was eventually settled on undisclosed terms (Morrison 2010, Nuttall 2010), also included several former Zynga employees who were hired away by Playdom. Among the specific claims made by Zynga were that Playdom illegally took: (a)The same proven techniques to attract and retain online users as Zynga has developed, (b) the trade secrets and commercially valuable non-public proprietary data, techniques and methods for successfully developing, coding, improving, marketing, and monetizing online social games which Zynga has innovated and devised. (Zynga Complaint, p. 2)

Suggested Citation

  • G. Scott Erickson & Helen N. Rothberg, 2012. "SPF 45: From the Top," Palgrave Macmillan Books, in: Intelligence in Action, chapter 4, pages 40-65, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03532-5_4
    DOI: 10.1057/9781137035325_4
    as

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