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Business Analytics at the Confluence of Business Education and Arts & Sciences

In: Shaping the Future of Business Education

Author

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  • Dominique Haughton

Abstract

Business analytics, in simple terms, is data analysis applied to business problems. While its origins and history are closely tied tofinance and other data-intensive areas of business, in recent years business analytics have moved into many more areas of corporate and social life. Along with this trend has come a closer connection to the traditional areas of higher-education arts and sciences. In this chapter we will explore the connection in three ways: 1. Business analytics techniques that are used to investigate arts and sciences topics, such as text analytics, music analytics, or living standards analytics; 2. How arts and sciences skills, such as good writing and creativity, are key to the skill set of a strong business analytics professional; 3. How business analytics, because of its close connection to statistics and computer science with overtones of social science, is arguably an art and science discipline in itself, as well as a business discipline.

Suggested Citation

  • Dominique Haughton, 2013. "Business Analytics at the Confluence of Business Education and Arts & Sciences," Palgrave Macmillan Books, in: Gordon M. Hardy & Daniel L. Everett (ed.), Shaping the Future of Business Education, chapter 7, pages 94-106, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-03338-3_8
    DOI: 10.1057/9781137033383_8
    as

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