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Listening to Evelyn Glennie: Metaphor as Art

In: Metaphor and Dialectic in Managing Diversity

Author

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  • Christina Schwabenland

    (University of Bedfordshire)

Abstract

In this chapter I want to describe some of the ways in which managers, and management educators can engage the aesthetic power of metaphor to transform their perspectives and challenge negative and unhelpful stereotypes. The power of metaphor to shape the way we feel about ourselves and each other has been powerfully demonstrated by Asch’s experiment (cited in Geary 2011) in which he gave two groups of people a list of attributes of an individual, identical save only for the word ‘warm’ in one list and ‘cold’ in the other. The group who had ‘warm’ in their list formed a better opinion of the individual than the other group. This is not entirely surprising as cold personalities are generally less well regarded than ‘warm’ ones. However, even more interestingly, Geary describes a development of Asch’s experiment in which the groups again received identical list of attributes — but each of the participants in one group had been given a warm cup of coffee to drink just before starting the experiment while the other group were given a cold drink. Again, the drinkers of the warm cup of coffee formed significantly more positive judgements.

Suggested Citation

  • Christina Schwabenland, 2012. "Listening to Evelyn Glennie: Metaphor as Art," Palgrave Macmillan Books, in: Metaphor and Dialectic in Managing Diversity, chapter 4, pages 78-102, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-02267-7_4
    DOI: 10.1057/9781137022677_4
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