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Macro to Micro

In: New Mega Trends

Author

Listed:
  • Sarwant Singh

Abstract

So here we are: the last chapter of the book. As a reader, you might think I have exhausted my list of Mega Trends for this publication. But on the contrary, I originally had around 200 of these Mega Trends to begin with! For the purpose of the book (and for convenient reading), I funnelled those 200 trends into 15 major Mega Trends that were integrated into ten chapters. Some, like Convergence and Connectivity, Space Jam and Cyber Warfare, have been clubbed together. This chapter briefly discusses some of the other major trends which are not covered in the previous chapters but could be game changers, draws the key conclusions from study of these Mega forces, and most importantly, shows how you can apply the Macro to Micro methodology yourself to develop new uncontested market space opportunities.

Suggested Citation

  • Sarwant Singh, 2012. "Macro to Micro," Palgrave Macmillan Books, in: New Mega Trends, chapter 12, pages 221-233, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-00809-1_12
    DOI: 10.1057/9781137008091_12
    as

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