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Competition Strategy

In: Trends in Japanese Management

Author

Listed:
  • Toyohiro Kono
  • Stewart Clegg

Abstract

When many similar products are sold in the same market there is competition. Competition strategy seeks to increase or maintain the market share of established or new products. Competition takes place on four fronts: product quality and performance, cost and price, sales promotion and service, and sales channels. Combining these leads to four competition strategies: product differentiation, market segmentation, price policy and cost leadership, and construction of entry and mobility barriers (competitive strength has five levels of hierarchy, as shown in Figure 7.1, a model similar to the upper part of the value chain model developed by Porter, 1985).

Suggested Citation

  • Toyohiro Kono & Stewart Clegg, 2001. "Competition Strategy," Palgrave Macmillan Books, in: Trends in Japanese Management, chapter 7, pages 192-202, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-99389-7_7
    DOI: 10.1057/9780333993897_7
    as

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