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Growing the new markets

In: Net Benefit

Author

Listed:
  • Wingham Rowan

Abstract

Finding a room in Anyville that most comprehensively matched the buyers’ requirements from the widest possible pool, then putting together a deal that could be promptly enforced would have taken seconds. Market entry would be equally effortless and made all the more enticing by GEMs’ market overview capability. Available to any user in any sector, these screens could bring data interrogation to an entire population as they constantly collate market information that can be displayed according to a user’s individual preferences. A householder in Anyville with a spare room, for instance, might call up this screen before deciding whether to start offering bed and breakfast.

Suggested Citation

  • Wingham Rowan, 1999. "Growing the new markets," Palgrave Macmillan Books, in: Net Benefit, chapter 0, pages 27-29, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-98280-8_3
    DOI: 10.1057/9780333982808_3
    as

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