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Taking on the world

In: Insead

Author

Listed:
  • Jean-Louis Barsoux

Abstract

As the 1980s drew to a close, Europe looked set to become a dominant economic force again and Insead seemed to be sitting pretty. The euphoria surrounding the impending Single European Market (1992) had indirectly provided the school with several years of free publicity. It had also boosted cross-border merger and takeover activity which in turn intensified demand for Insead’s professors who allied cultural consciousness to specialist sophistication. Insead’s message of internationalism had become a dominant concern for most leading business schools. There was almost a sense of ‘mission accomplished’. Then, unexpectedly, in November 1989, the Berlin Wall came down.

Suggested Citation

  • Jean-Louis Barsoux, 2000. "Taking on the world," Palgrave Macmillan Books, in: Insead, chapter 0, pages 185-210, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-98184-9_8
    DOI: 10.1057/9780333981849_8
    as

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