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Strategic Options

In: Internet Strategies

Author

Listed:
  • Dick Stroud

Abstract

This chapter starts by discussing the ways in which organisations have utilised the WWW as a part of their business strategy. At the present stage of Internet development the structure of a company’s sites provides the most visible insight into their approach and their level of commitment to adopting it as a part of their business strategy. There are no universally defined categories of WWW site but it is possible to divide them into three distinct groups and to list their identifying features. The site structure will also give an indication of the clarity of vision that managers have brought to using the new technology and whether or not they are implementing a targeted Internet strategy.

Suggested Citation

  • Dick Stroud, 1998. "Strategic Options," Palgrave Macmillan Books, in: Internet Strategies, chapter 9, pages 242-263, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-98147-4_9
    DOI: 10.1057/9780333981474_9
    as

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