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The Marketing Process

In: Internet Strategies

Author

Listed:
  • Dick Stroud

Abstract

Much of the drive and direction for the initial application of the Internet to the needs of business came from IT staff. This has changed, with most of the momentum and energy now coming from the marketing department.

Suggested Citation

  • Dick Stroud, 1998. "The Marketing Process," Palgrave Macmillan Books, in: Internet Strategies, chapter 5, pages 76-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-98147-4_5
    DOI: 10.1057/9780333981474_5
    as

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