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Keys to Success

In: The “No-Nonsense” Guide to Doing Business in Japan

Author

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  • Jon Woronoff

Abstract

Every book on doing business in Japan has a section on what it takes to succeed. This is mine. It includes many of the standard clichés with regard to adapting to the market, quality, service, and delivery. But it adds some items most other writers tend to neglect. It is hard to grasp why. After all, price is a crucial element anywhere, including Japan.1 And, in Japan, nothing is quite as precious as connections.

Suggested Citation

  • Jon Woronoff, 2001. "Keys to Success," Palgrave Macmillan Books, in: The “No-Nonsense” Guide to Doing Business in Japan, edition 0, chapter 10, pages 119-129, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-97808-5_10
    DOI: 10.1057/9780333978085_10
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