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Sustainability Analysis for Competitive Intelligence: Success Factors for the New Economy

In: Business Information Technology Management Alternative and Adaptive futures

Author

Listed:
  • Gezinus J. Hidding
  • Jeffrey R. Williams

Abstract

Most Competitive Intelligence professionals are uncomfortable with recommending strategic actions to senior management. We are comfortable with collecting the information and data, putting it together, and doing some level of analysis. We feel we are not trained to take it further. And yet it is critical. Without the ability to recommend actions based on the competitive environment our companies face, CI professionals will remain in the realm of the information provider. (Faye Brill, Ryder Systems)

Suggested Citation

  • Gezinus J. Hidding & Jeffrey R. Williams, 2000. "Sustainability Analysis for Competitive Intelligence: Success Factors for the New Economy," Palgrave Macmillan Books, in: Ray Hackney & Dennis Dunn (ed.), Business Information Technology Management Alternative and Adaptive futures, chapter 8, pages 127-135, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-97767-5_9
    DOI: 10.1057/9780333977675_9
    as

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