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Economics of Content Provision on the Internet

In: Business Information Technology Management Alternative and Adaptive futures

Author

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  • Claudia Loebbecke

Abstract

While the Internet is considered a valuable means of communication offering the enticing possibility of interaction (one-to-one communication, e-mail), for many people the Web has turned into a primary information resource (one-to-many communication, broadcasting). Most of the information on the Web is either company (public relations) or product-specific information (marketing) to increase awareness. As with traditional marketing media, such information is offered free of charge. However, many companies who generate information (content) on the Internet, which are not their core business, are investing in new possibilities offered by the medium. They consequently face the challenge to transform these opportunities into adequate and sustainable profit (Jones and Navin-Chandra, 1995; Loebbecke, 1996; Loebbecke and Trilling, 1997).

Suggested Citation

  • Claudia Loebbecke, 2000. "Economics of Content Provision on the Internet," Palgrave Macmillan Books, in: Ray Hackney & Dennis Dunn (ed.), Business Information Technology Management Alternative and Adaptive futures, chapter 14, pages 216-226, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-97767-5_15
    DOI: 10.1057/9780333977675_15
    as

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