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Aligning the Online Organisation: with What, How and Why?

In: Business Information Technology Management Alternative and Adaptive futures

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  • Janice Burn

Abstract

This chapter looks at strategic alignment in relation to virtual organisations. It challenges the notion that the virtual organisation is the answer for the 21st century and further suggests that with the basic concepts of virtual information management being so poorly understood there are likely to be far more actual failures than virtual realities. The chapter attempts to redress some of these imbalances by providing some clear definitions of virtual organisations and different models of virtuality which can exist within the electronic market. Degrees of virtuality can be seriously constrained by the extent to which organisations have pre-existing linkages in the marketplace and the extent to which these can be substituted by virtual ones, but also by the intensity of virtual linkages which support the virtual model.

Suggested Citation

  • Janice Burn, 2000. "Aligning the Online Organisation: with What, How and Why?," Palgrave Macmillan Books, in: Ray Hackney & Dennis Dunn (ed.), Business Information Technology Management Alternative and Adaptive futures, chapter 13, pages 197-215, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-333-97767-5_14
    DOI: 10.1057/9780333977675_14
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