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Product Configuration: a New Approach to More Efficient Product Customization

In: Product Information Management for Mass Customization

Author

Listed:
  • Cipriano Forza
  • Fabrizio Salvador

Abstract

Product configuration is nowadays particularly relevant in relation to product customization, which is a well-established trend. The aim of this chapter is to set the scope of product configuration, illustrating why and when this topic is relevant for a company. In doing so product configuration is linked to the changes in the contemporary competitive arena. More specifically, this chapter: illustrates the trends of product proliferation and ‘cost-variety’ trade-off reduction; explains the relationship between product variety and customization; relates product configuration with product variety and product customization.

Suggested Citation

  • Cipriano Forza & Fabrizio Salvador, 2006. "Product Configuration: a New Approach to More Efficient Product Customization," Palgrave Macmillan Books, in: Product Information Management for Mass Customization, chapter 1, pages 3-15, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-80092-2_1
    DOI: 10.1057/9780230800922_1
    as

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