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Establishing and Maintaining Environmental Credentials

In: Managing Green Issues

Author

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  • Tom Curtin

Abstract

There are very few organizations which deliberately go out to damage the environment. Yet the activities of people will lead to environmental detriment. Therefore, companies tend to get highly defensive and see environmental communications as a form of fire fighting. But it need not be — it can be a mechanism to improve the business to the benefit of all its stakeholders.

Suggested Citation

  • Tom Curtin, 2007. "Establishing and Maintaining Environmental Credentials," Palgrave Macmillan Books, in: Managing Green Issues, edition 0, chapter 16, pages 193-197, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-80085-4_16
    DOI: 10.1057/9780230800854_16
    as

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