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In: The Brand Glossary

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  • Jeff Swystun

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  • Jeff Swystun, 2007. "X-Y," Palgrave Macmillan Books, in: Jeff Swystun (ed.), The Brand Glossary, pages 128-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62640-9_24
    DOI: 10.1057/9780230626409_24
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