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O

In: The Brand Glossary

Author

Listed:
  • Jeff Swystun

Abstract

This is the part of a brand that consists of words, letters, or numbers. When the word “trademark” is used, it most often means brand name.

Suggested Citation

  • Jeff Swystun, 2007. "O," Palgrave Macmillan Books, in: Jeff Swystun (ed.), The Brand Glossary, pages 87-92, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62640-9_15
    DOI: 10.1057/9780230626409_15
    as

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