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André Nijhof, Theo de Bruijn, Olaf Fisscher, Jan Jonker, Edgar Karssing and Michiel Schoemaker

In: The Challenge of Organizing and Implementing Corporate Social Responsibility

Author

Listed:
  • André Nijhof
  • Theo Bruijn
  • Olaf Fisscher
  • Jan Jonker
  • Edgar Karssing
  • Michiel Schoemaker

Abstract

The traditional divide between the state and the market is fading. Companies are increasingly, being held accountable for issues such as fair trade, environmental degradation and local or regional socioeconomic matters. They are being required to expand their corporate agenda, and the corporate world realizes that it cannot ignore society is demand for greater responsibility. It also recognizes that companies can themselves benefit from corporate social responsibility (CSR). When developing CSR the organization takes into account additional values and long-term responsibilities in order to meet the expectations and address the critical viewpoints of all parties involved. Implementing CSR requires a company’s perspective to be reoriented so that new relationships can be formed, new values defined and new strategies developed. This is more than just another business project. Ultimately, it involves revisiting the very core of the organization, and this poses some difficult challenges for organizations.

Suggested Citation

  • André Nijhof & Theo Bruijn & Olaf Fisscher & Jan Jonker & Edgar Karssing & Michiel Schoemaker, 2006. "André Nijhof, Theo de Bruijn, Olaf Fisscher, Jan Jonker, Edgar Karssing and Michiel Schoemaker," Palgrave Macmillan Books, in: Jan Jonker & Marco Witte (ed.), The Challenge of Organizing and Implementing Corporate Social Responsibility, chapter 10, pages 148-172, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62635-5_10
    DOI: 10.1057/9780230626355_10
    as

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