IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-62628-7_9.html
   My bibliography  Save this book chapter

Marketing in Iran

In: Marketing in the Emerging Markets of Islamic Countries

Author

Listed:
  • Marin Marinov
  • Ali Sanayei

Abstract

Iranian history can be traced back to the dawn of civilization. Human remains found in the area of present-day Iran have been dated as 100,000 years old. The Aryans moved to the region in 2,000 BC and one of their main groups, the Persians, formed an empire about 550 BC. In the third century AD the Persian Empire was succeeded by the Sassanid state. Continuous raids by Arabs weakened the Sassanids and in 641 AD the country came under Arab rule. In the eighth century the entire population of Persia was converted to Islam. The Ottoman Turks began to invade Persia in the tenth century and Mongol attacks took place in the thirteenth and fourteenth centuries, with devastating consequences for the region.

Suggested Citation

  • Marin Marinov & Ali Sanayei, 2007. "Marketing in Iran," Palgrave Macmillan Books, in: Marin Marinov (ed.), Marketing in the Emerging Markets of Islamic Countries, chapter 9, pages 153-174, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62628-7_9
    DOI: 10.1057/9780230626287_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-62628-7_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.