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Marketing in the Islamic Countries of Southeast Asia

In: Marketing in the Emerging Markets of Islamic Countries

Author

Listed:
  • Marin Marinov

Abstract

Southeast Asia covers more than four million square kilometers, which is almost the size of Europe. At the end of 2005 the population amounted to 570 million. The region comprises 11 countries, namely Brunei, Burma (Myanmar), Cambodia, East Timor, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Three of them — Brunei, Indonesia, and Malaysia — are predominantly Muslim. Indonesia is the largest and most populous state. It occupies half of Southeast Asia and is home to about 40 per cent of its inhabitants. It is also the fourth largest and most populous Islamic country in the world.

Suggested Citation

  • Marin Marinov, 2007. "Marketing in the Islamic Countries of Southeast Asia," Palgrave Macmillan Books, in: Marin Marinov (ed.), Marketing in the Emerging Markets of Islamic Countries, chapter 10, pages 175-195, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62628-7_10
    DOI: 10.1057/9780230626287_10
    as

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