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Infrastructure balance

In: Corporate Social Responsibility

Author

Listed:
  • David E. Hawkins

Abstract

Multiple stakeholders, combined with performance pressures on the business leadership, create a challenging sustainability minefield, especially if one considers that for developed markets to undertake strategies focused on a sustainable future there must be a reassessment of the financial constraints and incentives. It may be easy for governments to establish local, national and even global policy; however, the impact on the business community, unless tempered with realistic support, will conflict with the drivers of profit. This in turn will force avoidance or protective measures rather than real strategic change. It should also be appreciated that whilst some investors and shareholders may have sustainable incentives, many others do not. To influence those with a pure profit motive some alternative incentives will be needed.

Suggested Citation

  • David E. Hawkins, 2006. "Infrastructure balance," Palgrave Macmillan Books, in: Corporate Social Responsibility, chapter 0, pages 215-222, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62581-5_25
    DOI: 10.1057/9780230625815_25
    as

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