IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-62506-8_1.html
   My bibliography  Save this book chapter

Death knell for traditional marketing

In: Reverse Psychology Marketing

Author

Listed:
  • Indrajit Sinha

    (Fox School of Business & Management of Temple University)

  • Thomas Foscht

    (University of Graz)

Abstract

How the mighty have fallen! Only a decade ago, many a business observer would have been hard-pressed to think that there would come a day when Pepsi would become more valuable than the venerable Coca-Cola company, that pesky newcomers like Southwest Airlines and Ryanair would outperform flagship national carriers, that Tesco would upstage the grande-dame of British retailing Marks & Spencer, or that a global upstart like Samsung would dwarf the archetype of “made in Japan” prestige — Sony. And that people would one day be speculating about the imminent demise of Ford and General Motors.

Suggested Citation

  • Indrajit Sinha & Thomas Foscht, 2007. "Death knell for traditional marketing," Palgrave Macmillan Books, in: Reverse Psychology Marketing, chapter 1, pages 1-22, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62506-8_1
    DOI: 10.1057/9780230625068_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-62506-8_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.