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Things Hot Up

In: The Wine Wars

Author

Listed:
  • Olivier Torrès

Abstract

Although the wine-producing profession gradually came round to the project, there was still opposition from other quarters. The Mayor of Aniane’s communication errors were the start of a heterogeneous mobilization against the project, but also against the authorities in power. The presentation of the project provided the first motives for the ‘anti-Mondavi’ mobilization. The hunting community saw the project as a means of reducing their hunting ground, whilst the neorural community were offended by the Mayor’s decision not to consult them. But the most virulent voice of dissention was, without any doubt, that of Aimé Guibert, who saw in this project the arrival of a new competitor.

Suggested Citation

  • Olivier Torrès, 2006. "Things Hot Up," Palgrave Macmillan Books, in: The Wine Wars, chapter 5, pages 90-99, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62491-7_6
    DOI: 10.1057/9780230624917_6
    as

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