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The Challenges Businesses Face

In: Strategic Foresight

Author

Listed:
  • Alfred Marcus

Abstract

The stories that people in organizations relate are useful for analyzing and understanding the sources, patterns, and causes of change and stability in an organization and its environment. To create stories of an organization’s past and future and use them in enacting winning business strategies, people in businesses must identify the challenges they face. This chapter is about these challenges and how to identify them.

Suggested Citation

  • Alfred Marcus, 2009. "The Challenges Businesses Face," Palgrave Macmillan Books, in: Strategic Foresight, chapter 0, pages 47-64, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62265-4_4
    DOI: 10.1057/9780230622654_4
    as

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