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Defining What Matters

In: Beyond Good Company

Author

Listed:
  • Bradley K. Googins
  • Philip H. Mirvis
  • Steven A. Rochlin

Abstract

Wal-Mart brought Ray Anderson in to open its associates’ eyes to the contours of the global village and has been talking regularly with “outsiders” ever since. IBM conducts electronic “jams” on broad trends and business-relevant sociopolitical issues with thousands of people and key stakeholder groups around the globe. GE holds biennial “Energy 2015” and “Healthcare 2015” convenings with a cross-functional group of government officials, industry leaders, key suppliers, NGOs, and academics that feed back into the company’s strategy.

Suggested Citation

  • Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "Defining What Matters," Palgrave Macmillan Books, in: Beyond Good Company, chapter 6, pages 95-112, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60998-3_7
    DOI: 10.1057/9780230609983_7
    as

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