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From Good to “Best of the Good”

In: Beyond Good Company

Author

Listed:
  • Bradley K. Googins
  • Philip H. Mirvis
  • Steven A. Rochlin

Abstract

By almost any criterion or measure, Unilever is a “good” company. Its consumers, roughly 150 million a day worldwide, know the $50 billion global company, with operations in 150 countries, through its home-and-personal care brands such as Dove, Lifebuoy, Sunsilk, and Vaseline, or when sipping Lipton teas, preparing Knorr foods, pigging out with Ben & Jerry’s ice cream, or trimming down through Slim-Fast. In the world of corporate citizenship, Unilever is well known for its historic concern for employees and communities, for its environmental practices, and for its efforts to promote human welfare in developing countries.

Suggested Citation

  • Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "From Good to “Best of the Good”," Palgrave Macmillan Books, in: Beyond Good Company, chapter 3, pages 43-60, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60998-3_4
    DOI: 10.1057/9780230609983_4
    as

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