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Introduction

In: Beyond Good Company

Author

Listed:
  • Bradley K. Googins
  • Philip H. Mirvis
  • Steven A. Rochlin

Abstract

Aselect set of big businesses and entrepreneurs are moving beyond the tiresome terrain where shareholders’ interests are pitted against other corporate responsibilities. At this socio-commercial frontier, companies are using timetested strengths—risk management, R&D, market prospecting, innovation, brand differentiation, and continuous improvement—to bring corporate citizenship from the margins of their agenda into their mainstream business. In so doing, they are enlisting their employees, suppliers, and customers in a new mission and working together with other companies and nonprofit partners around the globe.

Suggested Citation

  • Bradley K. Googins & Philip H. Mirvis & Steven A. Rochlin, 2007. "Introduction," Palgrave Macmillan Books, in: Beyond Good Company, pages 1-9, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60998-3_1
    DOI: 10.1057/9780230609983_1
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    Citations

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    Cited by:

    1. Cicea, Claudiu & Marinescu, Corina & Popa, Ion & Dobrin, Cosmin, 2014. "Environmental efficiency of investments in renewable energy: Comparative analysis at macroeconomic level," Renewable and Sustainable Energy Reviews, Elsevier, vol. 30(C), pages 555-564.
    2. Caetano, Marco Antonio Leonel & Gherardi, Douglas Francisco Marcolino & Yoneyama, Takashi, 2011. "An optimized policy for the reduction of CO2 emission in the Brazilian Legal Amazon," Ecological Modelling, Elsevier, vol. 222(15), pages 2835-2840.
    3. Carvalho, Monica & Serra, Luis Maria & Lozano, Miguel Angel, 2011. "Optimal synthesis of trigeneration systems subject to environmental constraints," Energy, Elsevier, vol. 36(6), pages 3779-3790.
    4. Hiroki Iwata & Keisuke Okada, 2014. "Greenhouse gas emissions and the role of the Kyoto Protocol," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 16(4), pages 325-342, October.
    5. Tabeau, Andrzej & van Meijl, Hans & Overmars, Koen P. & Stehfest, Elke, 2017. "REDD policy impacts on the agri-food sector and food security," Food Policy, Elsevier, vol. 66(C), pages 73-87.
    6. Cristian Parker & Mario Letelier & Juan Muñoz, 2013. "Elites, climate change and agency in a developing society: the Chilean case," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 15(5), pages 1337-1363, October.
    7. Nema, Pragya & Nema, Sameer & Roy, Priyanka, 2012. "An overview of global climate changing in current scenario and mitigation action," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(4), pages 2329-2336.
    8. Sheinbaum, Claudia & Ruíz, Belizza J. & Ozawa, Leticia, 2011. "Energy consumption and related CO2 emissions in five Latin American countries: Changes from 1990 to 2006 and perspectives," Energy, Elsevier, vol. 36(6), pages 3629-3638.
    9. McHenry, Mark P., 2012. "Are small-scale grid-connected photovoltaic systems a cost-effective policy for lowering electricity bills and reducing carbon emissions? A technical, economic, and carbon emission analysis," Energy Policy, Elsevier, vol. 45(C), pages 64-72.

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