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Wines of the Farthest Promised Land from Waipara, Canterbury, New Zealand

In: Wine, Society, and Globalization

Author

Listed:
  • Rupert Tipples

Abstract

Since settled largely by Britons in the nineteenth century, New Zealand has been economically dependent on its pastoral farming exports. The need for export diversification was highlighted by the United Kingdom’s entry to the European Economic Community (EEC) in 1972, when the former export markets were restricted by EEC quotas and tariffs. Growing crops have formed an important part of the subsequent diversification. Horticulture, New Zealand’s sixth largest primary industry, contributed $NZ2.1 billion in exports in 2004.3 Wine exports, as part of that, have grown almost tenfold since 1995 to $NZ434.9 million in 2005, representing one percent of global wine exports. New Zealand’s largest wine export market is the United Kingdom, worth $NZ162 million in 2005. Unlike Australia, which has focused on heavily discounted bulk sales to supermarkets, New Zealand exports are unique, niche quality wines that, in the UK, have the highest landed bottle price of all imported wines.4

Suggested Citation

  • Rupert Tipples, 2007. "Wines of the Farthest Promised Land from Waipara, Canterbury, New Zealand," Palgrave Macmillan Books, in: Gwyn Campbell & Nathalie Guibert (ed.), Wine, Society, and Globalization, chapter 0, pages 241-254, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60990-7_13
    DOI: 10.1057/9780230609907_13
    as

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