Corporate Social Responsibility and Market Society: Credit and Banking Inclusion in Brazil

The impact of the Brazilian modernization process on the expansion of market relations can be understood by considering the ways in which the economy relates to social organization and culture, and the implications of economic and political institutions on human livelihood.1 Brazilian national development advanced in the framework of the international order of the Bretton Woods era and strongly influenced the conditions of social inclusion through the modernization of institutions and the emergence of new forms of individual mobility. In the period between the 1950s and the 1970s, socioeconomic transformations associated with industrialization and urbanization reflected the efforts made to consolidate a particular pattern of industrial accumulation by investing in necessary areas. In this context, state intervention supported the conditions of economic growth and harmonized the tensions between the traditional and modern institutional setups in order to promote quantitative and qualitative transformations in the economic structure. The idea that economic growth would benefit the society as a whole led to attempts to create new conditions of social inclusion and a new pattern of individual mobility. Against this background, social and civic dimensions of the development strategy called for the mobilization of public resources to galvanize the Brazilian economy.