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“A Vital Force”: Popular Finance and the National Economy

In: Performing Capital

Author

Listed:
  • Rob Aitken

Abstract

In 1949 Henry Bullis, CEO of General Mills, addressed a meeting of the board of directors of the Advertising Council by outlining an ambitious plan for advertising and its role in postwar America. For Bullis, a figure who had been greatly concerned about the ways in which cultural practices had been used as part of New Deal reforms, advertising was at the core of what he conceived as a wave of emerging ideological and political confrontations. Consistently describing advertising as a tool or weapon, Bullis extolled the possibilities of institutional and corporate advertising as vehicles through which a certain kind of corporate hegemony could be achieved. “Let this type of institutional advertising,” implored Bullis, “tell the story of our economy so that the people can understand it” (1949).

Suggested Citation

  • Rob Aitken, 2007. "“A Vital Force”: Popular Finance and the National Economy," Palgrave Macmillan Books, in: Performing Capital, chapter 0, pages 83-110, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60708-8_4
    DOI: 10.1057/9780230607088_4
    as

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