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The Computer Did It

In: The Future of Pricing

Author

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  • E. Andrew Boyd

Abstract

Scientific pricing wasn’t something airlines envisioned as commercial aviation took shape in the 1920s. Far from it. Eddie Rickenbacker, a celebrated World War I flying ace, raced cars before purchasing and running Eastern Airlines in 1938. Cyrus Rowland Smith, an early president of American Airlines, was known simply as “C. R.,” the hard drinking salesman from Texas. These certainly weren’t people you’d expect to scour universities looking for the world’s brightest pricing scientists.

Suggested Citation

  • E. Andrew Boyd, 2007. "The Computer Did It," Palgrave Macmillan Books, in: The Future of Pricing, chapter 0, pages 23-41, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60690-6_3
    DOI: 10.1057/9780230606906_3
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