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Toward a New Paradigm for Nonprofit Advocacy/Lobbying

In: Hardball Lobbying for Nonprofits

Author

Listed:
  • Barry Hessenius

Abstract

The political process in the United States is fluid, dynamic, ever changing, and evolving. Power changes with the swing of the electoral pendulum, public opinion moves constantly, priorities change, and there is a never-ending ebb and flow of players. Substantive discussion of issues is increasingly replaced by sound bites and attack ads that do little to advance solutions to the real problems that face us. But for a dozen big issues, everything else is ignored or put on the back burner. Television is the election media of choice, and it is expensive. Those sectors that can help candidates garner the spotlight of media coverage and raise and disburse campaign money wield more influence.

Suggested Citation

  • Barry Hessenius, 2007. "Toward a New Paradigm for Nonprofit Advocacy/Lobbying," Palgrave Macmillan Books, in: Hardball Lobbying for Nonprofits, chapter 0, pages 15-20, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-60483-4_3
    DOI: 10.1057/9780230604834_3
    as

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