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Ainslie: Picoeconomics

In: Explaining Consumer Choice

Author

Listed:
  • Gordon R. Foxall

Abstract

Just as I argued earlier that the distinction between extensional behavioral science and intentional behaviorism was one of complements rather than rivals, so I would now like to suggest that the distinction between teleological behaviorism and picoeconomics lies in the various functions they fulfill rather than in their competing for the same explanatory ground. For, if I have placed teleological behaviorism in the region of intentional behaviorism and super-personal cognitive psychology, I should propose that picoeconomics comes closest to the rounded cognitive psychology that embraces both the sub-personal and super-personal in addition to the personal level where cognition occurs.

Suggested Citation

  • Gordon R. Foxall, 2007. "Ainslie: Picoeconomics," Palgrave Macmillan Books, in: Explaining Consumer Choice, chapter 0, pages 149-163, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59979-6_9
    DOI: 10.1057/9780230599796_9
    as

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