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What Kind of Explanation?

In: Explaining Consumer Choice

Author

Listed:
  • Gordon R. Foxall

Abstract

Earlier chapters have presented a critique of Skinnerian psychology but it has also been argued that a comprehensive psychology of consumer choice cannot do without the extensional approach to behavioral science that it provides. We might not wish to be “Skinnerians” in any narrow sense, but we recognize that we would not be where we are without operant theory. But while it is a necessary part of explaining complex human behavior, it is not sufficient. There are aspects of intentional and cognitive psychology as well as aspects of biology that are as important as behavior analysis (Hardcastle, 1999; Rosenberg, 2005; Wilson, 1998).

Suggested Citation

  • Gordon R. Foxall, 2007. "What Kind of Explanation?," Palgrave Macmillan Books, in: Explaining Consumer Choice, chapter 0, pages 213-235, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59979-6_12
    DOI: 10.1057/9780230599796_12
    as

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