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Everyday Consumer Choice

In: Explaining Consumer Choice

Author

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  • Gordon R. Foxall

Abstract

Everyday choices, apparently shaped by unexamined cultural norms and motivated by emotional rather than rational outcomes, are systematic, even lawlike, and certainly amenable to scientific understanding. And, despite their differences, each of the three behaviorisms we have considered makes a unique contribution to the explanation of consumer choice in light of the three reasons why we need an intentional account once we leave the realms of prediction and control (Table 10.1). The main purpose of this chapter is to explicate the recent findings of consumer behavior analysis outlined earlier in terms of radical behaviorism, teleological behaviorism, and picoeconomics.

Suggested Citation

  • Gordon R. Foxall, 2007. "Everyday Consumer Choice," Palgrave Macmillan Books, in: Explaining Consumer Choice, chapter 0, pages 167-182, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59979-6_10
    DOI: 10.1057/9780230599796_10
    as

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