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Novo Nordisk A/S: Integrating Sustainability into Business Practice

In: Corporate Social Responsibility

Author

Listed:
  • Mette Morsing
  • Dennis Oswald

Abstract

Novo Nordisk defines sustainable development as being about preserving the planet while improving the quality of life for its current and future inhabitants. From a business perspective this involves the inclusion of economic, social and environmental considerations in the business strategy. During the 1990s many companies experienced an enormous pressure from critical stakeholders, governments, media, NGOs and international organisations to demonstrate that they had adopted sustainable business practices.

Suggested Citation

  • Mette Morsing & Dennis Oswald, 2006. "Novo Nordisk A/S: Integrating Sustainability into Business Practice," Palgrave Macmillan Books, in: Andrew Kakabadse & Mette Morsing (ed.), Corporate Social Responsibility, chapter 11, pages 183-216, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59957-4_12
    DOI: 10.1057/9780230599574_12
    as

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