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Introduction: The Neglected Firm (every manager must manage two firms)

In: The Neglected Firm

Author

Listed:
  • Jorge A. Vasconcellos e Sá

Abstract

Every manager must manage two companies at the same time: the present one and the future one – the former through the functional departments (marketing, finance, and so on), the latter through the most recent management area: planning (see Figure 1.1). This is the area about which least is known, the one that constitutes both a risk and a great opportunity. Let’s analyse this problem in further detail.

Suggested Citation

  • Jorge A. Vasconcellos e Sá, 2002. "Introduction: The Neglected Firm (every manager must manage two firms)," Palgrave Macmillan Books, in: The Neglected Firm, chapter 0, pages 1-14, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59929-1_1
    DOI: 10.1057/9780230599291_1
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